Beta Phase: All features are 100% free — no credit card required!

Hook Library

Battle-tested hooks that make people stop scrolling

SurpriseQuestionEmotionalFOMOContrarianStoryEducational
SURPRISE
94

The "I Had No Idea" Hook

I had no idea [product] could do [unexpected benefit] until I tried it...

I had no idea a $15 massage gun could fix my 2-year back pain until I tried it...

2,847 uses
QUESTION
91

The Pain Point Question

Are you still [struggling with problem] in [year]? There's a better way...

Are you still waking up with back pain in 2024? There's a better way...

2,341 uses
FOMO
89

The Trend Warning

Everyone is buying [product] right now and here's why you should too...

Everyone is buying this posture corrector right now and here's why you should too...

1,923 uses
EMOTIONAL
88

The Personal Story

After [time period] of [suffering], this [product] literally changed my life...

After 3 years of chronic back pain, this posture corrector literally changed my life...

1,756 uses
CONTRARIAN
86

The Myth Buster

Stop spending money on [expensive solution]. This $[price] product does the same thing...

Stop spending $200 on chiropractors. This $25 device does the same thing...

1,534 uses
SURPRISE
85

The Unboxing Reveal

My [family member/friend] thought I was crazy for buying this. They were wrong...

My husband thought I was crazy for buying this $12 gadget. He was wrong...

1,432 uses
EDUCATIONAL
83

The Did You Know

Did you know that [surprising fact about problem]? This is how I fixed it...

Did you know that 80% of people have bad posture from phone use? This is how I fixed it...

1,287 uses
STORY
82

The Money Story

I spent $[amount] on [expensive solution] before finding this $[price] [product]...

I spent $500 on massage therapy before finding this $20 massage gun...

1,198 uses
FOMO
81

The Limited Time

This [product] keeps selling out and I finally got one. Here's my honest review...

This LED lamp keeps selling out and I finally got one. Here's my honest review...

1,087 uses
QUESTION
80

The Challenge Hook

Can a $[price] [product] really [achieve big claim]? I tried it for [time period]...

Can a $30 blender really make restaurant-quality smoothies? I tried it for 30 days...

EMOTIONAL
79

The Gift Hook

I bought this [product] as a gift and now they won't stop talking about it...

I bought this massage gun as a gift and now my whole family fights over it...

CONTRARIAN
78

The Comparison Hook

POV: You realize [expensive brand] and this [cheap product] do the exact same thing...

POV: You realize Dyson and this $30 product do the exact same thing...